Our Journey Started with a Simple Question
Back in 2013, our founder Evelyn Thornfield was working as a financial consultant in Sydney when she noticed something troubling. Bright, motivated people were making the same financial mistakes over and over again - not because they lacked intelligence, but because they'd never been taught the fundamentals properly.
Traditional education had failed them. University courses were too theoretical. Weekend seminars were too shallow. What people needed was something different - a structured approach that connected real financial principles with practical application.
So we started parionexa with a clear mission: create financial education that actually works for real people facing real challenges. We began with small workshops in community centers, teaching basic budgeting and investment principles to anyone who'd listen.
Those early sessions taught us everything. We learned that people don't need complicated formulas - they need clear frameworks they can understand and apply immediately. They don't want to become financial experts overnight - they want to make better decisions tomorrow than they made yesterday.